Surabaya Zoo: a social enterprise on the cross road
Subject area– This case extends existing social enterprise theory about how an organization balances its mixed goals: financial, social and conservation. Both growing demand and management transition...
View ArticleForce Automotive – breach of code of conduct
Subject area– The case highlights the ethical dilemmas people face in various business situations. The case throws light on the causes and consequences of violation and the problems related to...
View ArticleMysore Sandal Millennium, the launch of India's most expensive soap
Subject area– Marketing, innovation, strategy. Study level/applicability– Undergraduate, post-graduate and executive education. Case overview– This case is set in January 2012, a few days before the...
View ArticleMade in India: Cisco reroutes innovation
Subject area– Innovation, reverse innovation, frugal innovation and disruptive innovation. Study level/applicability– Undergraduate, Postgraduate and Executive Education. Case overview– This case...
View ArticleKnowledge management practices of an IT company
Subject area– Knowledge management strategy. Study level/applicability– Small and medium organizations providing technology solutions. Case overview– This case presents the developments in BATOI, as it...
View ArticleInvestment in non-Sharia compliant instruments wrecks TH's noble reputation:...
Subject area– Islamic Accounting, Auditing, Strategic Management and Accounting Theory. Study level/applicability– The case is suitable for graduate and postgraduate business students, particularly...
View ArticleSurviving challenges: a case of DK Exports on family business
Subject area– Entrepreneurship, strategy, family business. Study level/applicability– MBA, PhD (Mgmt) Case overview– DK Dies and Tools was set up initially as a tool room by its founder Krishna Verma....
View ArticleCorporate management in receivership: the case of Uchumi supermarkets
Subject area– Strategic Management and Corporate Finance. Study level/applicability– Higher undergraduate and graduate levels. Case overview– The case demonstrates how a company can be able to manage...
View ArticleSAP Labs India: co-innovation in public procurement system
Subject area– Public Sector Management and Strategy. Study level/applicability– This case will be useful for courses in information technology (IT) innovation, public–private partnership (PPP) and...
View ArticleMiraaya: the trendy women’s wear brand
Subject area– Brand management, marketing management and retail. Study level/applicability– This case is applicable to postgraduate business management students. Case overview– Mr Rajesh Jain promoted...
View ArticleStakeholder-oriented service excellence: the case of Ajman Free Zone...
Subject area– Business management, quality management, service quality and customer service in public sectors. Study level/applicability– This case is most relevant to upper-level undergraduate...
View ArticleAachi – spicing up a growth trajectory
Subject area– Marketing and entrepreneurship. Study level/applicability– The case is applicable to MBA core marketing, sales and distribution, strategic marketing, fast-moving consumer goods (FMCG)...
View ArticleOne agricultural family’s story
Subject area– Entrepreneurship, agriculture, small business management and strategic planning. Study level/applicability– This case is most relevant to undergraduates. Case overview– This case is about...
View ArticleThe Indian airline industry – will the flight be smooth?
Subject area– The case concerns introductory marketing management. Study level/applicability– This case is suitable for MBA students. Case overview– The case explains the current situation encountered...
View ArticleBharat Heavy Electricals Ltd.: growth strategies for the future
Subject area– The case provides valuable insights on challenges faced by otherwise-protected organisations which are made to face the global onslaught. What happens to an organisation when its own...
View ArticleRadiance: transaction level pricing in the Indian fireworks industry
Subject area– Pricing, Marketing Management, Strategic Marketing. Study level/applicability– The case can be used for pricing course besides Marketing Management and Strategic Management course to MBA...
View ArticleDove hair oil: marketing in India
Study level/applicability– The case is intended to be used by post-graduate students of Management in the courses of Marketing Management and New Product Management. This case may also be used in other...
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